Data Analyst (m/f/d)

Join us on our mission to make education accessible for all.

Strengthen our Marketing Team in full-time (40 hrs./week) as Data Analyst (m/f/d) within Germany remotely or at one of our office locations .

The role focuses on turning marketing, web, and CRM data into actionable insights, driving efficiency with AI solutions, and ensuring data quality through cross-functional collaboration.

Your Responsibilities

• Run full-funnel analyses on marketing, web, and CRM data (both, raw > attributed) to uncover performance drivers, generate insights, and translate them into dashboards and reports, enabling data-driven decision-making across the customer journey.
• Explore, co-develop and apply AI-driven solutions to increase efficiency, improve output quality, and unlock new opportunities in analytics > marketing performance.
• Collaborate with cross-functional teams (Web Analytics, Performance Marketing, Engineering, Product) to align KPIs, ensure semantic consistency, and maintain data quality across tracking pipelines and shared analytics products.
• Support the evolution of our attribution and forecasting logic by validating models and integrating business context to improve impact measurement.
• Document key analysis logic, dashboard methodologies, and data definitions to ensure sustainability, transparency, and knowledge transfer.
• Contribute to internal enablement by helping stakeholders interpret dashboards, use self-service tools, and develop confidence in working with data.

Your Profile

• Hands-on experience in SQL > BigQuery to extract, transform, and analyze large-scale data sets that drive end-to-end business decisions and performance optimization (experience with Salesforce, data platforms, Git, dbt is a plus).
• „AI Mover“ mindset to proactively identify, test and scale LLM-assisted data solutions > analytics workflows (e.g. insight generation, automation, anomaly detection), ideally with a track record of real-world AI use cases in a data context.
• Experience working with Web Analytics platforms (especially GA4), including solid understanding of event tracking and website KPI frameworks (ideally with exposure to paid media platforms).
• Demonstrated ability to build actionable, easy to understand dashboards and reports in Power BI or Looker Studio.
• Strong communication and collaboration skills across interdisciplinary teams (data, performance marketing, website, product), translating technical outputs into clear business impact.
• Ability to work independently, manage cross-functional requests, prioritize based on business value, and communicate clearly and confidently in both English and German.

We offer

• Be you at IU: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment.
• Work wherever you want...: Digitalization is part of our DNA. Decide for yourself which place sparks the most productivity in you. You love remote work? No problem! Would you like to work abroad for a while? Our WorkFlex Benefit makes it possible.
• ... and flexible in terms of time: It's your job; We trust you and give you the greatest possible freedom to organize yourself.
• Take your knowledge to a new level: Where else, if not with us? Enjoy free access to all our e-learning platforms. In addition, we will finance you a complete technology course of your choice.
• Make your journey sustainable: Whether it's a DeutschlandTicket subsidized down to less than 9 euros or a Jobrad (bike leasing) offer, enjoy the freedom of mobility for both work and personal activities, while also making an eco-friendly choice.
• 33 days to rest: Taking breaks is important! In addition to 30 flexible vacation days per year, we also give you an extra day off on your birthday, as well as days off on Christmas Eve and New Year's Eve.

IU International University of Applied Science (IU) is Germany's largest university of applied science – and we are not just an excellent choice for studying, but also an outstanding Great Place to Work®! As an Edutech company, we rely on state-of-the-art technology and data-driven approaches. That's why AI-driven voice assistants and other GPT systems have long become part of our daily work routine, helping us to focus on exciting projects. Here at IU over 4,000 employees are dedicated to making a difference.

Become part of our online > performance marketing team at Germany's largest university! Advertising and brand marketing are important investments for IU - they need to pay off. We are the team that delivers the best ROI.

Sounds like the perfect job for you? Then apply now! Simple, fast and even without a cover letter. If you have any further questions, please feel free to contact Anita at [email protected] .

Please note that, for data protection reasons, we are not allowed to process email applications.

Actions speak louder than words: We cherish our "Culture of Everyone" and would like to take this opportunity to empathize that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!